Our customer


An online training created by IM|S for HUK-COBURG

The HUK-COBURG insurance group is one of the 10 largest German insurance groups and, with over 12 million customers, is the largest insurer for private households in Germany. With around 12.4 million insured motor vehicles, HUK-COBURG is the largest German car insurer.


  • Sector: Insurance
  • Approx. € 7.85 billion in premium income (as of 2020)
  • More than 10,000 employees
  • More than 12 million customers:
  • 660 customer service offices
  • 38 branch offices

Use Case: Online Training

Autoservice - A picture says more than 1000 words

HUK-COBURG Autoservice promises wheel changes, main, exhaus and other inspections, and much more at reasonable prices – exclusively for HUK customers and with certified quality. It goes without saying that the employees in the workshops are highly trained.

And that is precisely why HUK-COBURG offers its partner workshops high-quality training programs – such as online training on all aspects of car service processes. The special thing about it is that a (big) picture says more than a thousand words! So all the topics covered in the training are reflected in the Big Picture, which depicts everyday life in the workshop. From the dialog reception to the repair to the test drive.

The Big Picture serves as a visual anchor for the entire online training course and locates the training exactly where the target group is active – in the workhop.

Starting from the Big Picture, participants call up the individual modules of the interactive online training course, which lasts around 45 minutes, and thus find exactly the information they need at a glance.

And this is crucial for the partner workshops: before a workshop is accepted as a partner by HUK-COBURG, all employees are intensively trained and familiarized with the processes. So nothing is left to chance.

HUK-COBURG has been an IM|S project partner since 2016.

Further joint projects with this customer

An excerpt of previous project cooperations:

  • Project 1: Online training glass course for workshops
  • Project 2: Online training information security
  • Project 3: Blended learning / learning course occupational safety

More use cases about learning media:

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